Recently in Yankee Candle Category

scandic_wonders_tanglin.jpgIf Tanglin Mall is your favorite haunt, it's hard to miss Scandic Wonders with its great selection of colorful candles.

The shop was established in 1999 by a Norwegian lady who thought good quality candles were hard to come by in Singapore.

As America's Best Loved Candle, it's only fitting that Yankee Candle be found in Scandic Wonders.

The shop currently stocks a good selection of tea lights and Sampler votive candles from the signature Housewarmer line as well as pillars from the Aromatherapy SPA line.

Scandic Wonders is located at #02-02 Tanglin Mall. Contact them at 67334583.

yankee_car_gel.jpgYankee Candle's popular car air freshener - Car Gel - is now available in a bonus variety 3-pack (S$15.90). You get 3 Car Gel for the price of 2.

We brought in a total of 7 variety 3-pack:

Seacoast Highway: Sun & Sand, Ocean Water, and Coconut Bay

Garden Party: Garden Sweet Pea, Midnight Jasmine, and Lilac Blossom

Spa Day: Island Spa, Lavender Vanilla, and Sage & Citrus

Cruise Night: Midsummer's Night, Leather, and Evening Air

Evening Stroll: Midnight Jasmine, Midsummer's Night, and Evening Air

Afternoon Picnic:
Black Cherry, Vanilla Lime, and Vanilla Cupcake

Beach Vacation:
Island Spa, Beach Walk, and Sun & Sand

Hurry down to Takashimaya Department Store or Tangs Vivocity to get your Car Gel bonus 3-pack today!

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#1 Bestseller - Island Spa
#2 Bestseller - Sage and White Tea
#3 Bestseller - Lemon Lavender
#4 Bestseller - Beach Walk
#5 Bestseller - Lavender, Ylang Ylang and Geranium
#6 Bestseller - Fresh Cut Roses
#7 Bestseller - Midnight Jasmine
#8 Bestseller - Cinnamon and Frankincense
#9 Bestseller - Sun and Sand
#10 Bestseller - Beat Around The Bushel
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Every time I thought I have developed a sharper judgement on what sells, something shows up that humbles me.

When I first received the samples of the Aromatherapy Spa collection by Yankee Candle, I didn't think much of it. First it's the packaging. The tumbler doesn't look as distinctive as the signature Housewarmer jar; it isn't as cool as the Beanswax jar; and it doesn't look as luxurious as the World Journeys' tumbler.

Second, the names are boring: Cinnamon & Frankincense, Lavender, Ylang Ylang & Geranium, Shea Butter & Cedarwood, Chamomile & Honey, Sea Salt & Eucalyptus, Peppermint, Basil & Rosemary, Tangerine & Vanilla, and Sage & White Tea blah blah blah. I thought Yankee Candle lost their creativity and sense of humor. How come they don't have cool names like Midsummer's Night, Island Spa, Honeydew You Love Me or Spice Spice Baby?

The only consolation was the Aromatherapy Spa fragrances at least smelt real good. But I still wasn't expecting the collection to do well since I assumed customers would pick the Housewarmer jar candles or the Beanswax soy candles over the Aromatherapy Spa candles. At S$39.90, the Aromatherapy Spa tumbler candle is twice the price of the Housewarmer small jar candle and Beanswax travel tin, both priced at S$19.90 each. I thought the price would be a deterrent.

Boy was I wrong! When we put them on the shelves, they just flew. Within a week, they were all sold out.

Of course, now it's easy for me to "analyze" why Aromatherapy Spa is so well-received. The candles are made with pure essential oils and hence are perceived as premium products. The 8 fragrances come under 4 categories - Relax, Stress Relief, Invigorate and True Bliss. So it's very "solution-oriented".

In addition to the candles in regular tumbler, which flew off the shelf, we also brought in tea lights (S$19.90), reed diffusers (S$55.90), 3-pack votive candles (S$35.90), 3x4 inch pillars (S$29.90), and 3x6 inch pillars (S$31.90).

The Aromatherapy Spa collection by Yankee Candle is available at Tangs Orchard, Tangs Vivocity and Takashimaya Department Store.

Other than The American Club and Tangs Department Store, Yankee Candle can now be found in Takashimaya Department Store. In conjunction with Takashimaya's eco-friendly week, Yankee Candle is launching its new Beanswax candles. Not only is the wax made from 100% all-natural soy, it also does not contain any artificial colours or dyes. Even the containers are made of recycled or recyclable materials.

beanswax_soy_candle.jpgA total of 12 fragrances are available in two sizes - Travel Tin and Medium Tumbler. The travel tins are great for business travellers looking for a more comfortable stay in a hotel.

Each fragrance has a really cool name:

Beat around the Bushel
Honeydew You Love Me
Cran Slam
Make Waves
End of the Line
Over the Moon
Spice Spice Baby
All that Jasmine
Take the Cake
Lime after Lime
Field of Dreams
The Great Pumpkin



My personal favourites are Field of Dreams, which smells like freshly cut grass and Beat around the Bushel, which smells exactly like a crunchy apple.

Beanswax travel tin retails for S$19.90 and the Medium tumbler retails for S$39.90.
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Candle lovers will be happy to know that America's best loved candle, Yankee Candle, is now available in Singapore. Its authentic, true-to-life fragrances made with pure, natural extracts are what make Yankee Candle the largest home fragrance brand in the United States.

Yankee Candle is sold in The American Club and Tangs Department Store in Orchard Road and Vivocity.

Its signature Housewarmer candles are available in over 40 fragrances, including such popular ones as Island Spa, Beach Walk, Lemon Lavender and Clean Cotton. Each fragrance comes in Small and Medium jars, as well as tea lights. If you're unsure of which fragrance to pick, you may also buy a Sampler candle at just S$4.90 to try out the fragrance.

Soon, Yankee Candle will become Singapore's best loved candle.

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